AI Boom or Bust? Rethinking Roles, Outcomes, and AI's Impact on MSPs

An exclusive 3-part series from NinjaOne and Empath

The AI wave is here. Will you ride it to unprecedented growth… or get swept aside by competitors who move faster, think bigger, and deploy smarter? Join NinjaOne and Empath for a three-part series featuring visionaries, early adopters, and in-prod practitioners at the forefront of the AI conversation.

Attend all three sessions & be entered to win a Secretlab TITAN Evo chair

Session 1: Hear how three of the largest MSPs in the world are approaching AI investment in an exclusive CEO roundtable
Session 2: Start building your own solid foundation for AI initiatives, with practical lessons from operators who have been there, built that
Session 3: Roll up your sleeves and build along with practical, real-world use cases

Save your spot for all three events:

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Session 1 of 3

AI Strategy Leadership

CEO Roundtable

Wed, Sept 17 · 1:00–2:30 PM ET

Save Your Seat

Featured Speakers

Elliott Hyman

CEO, Lyra Technology Group

Peter Melby

CEO, New Charter Technologies

Steven Freidkin

CEO, Ntiva, Inc.

Neel Yerneni

Co-Head of Technology, Shield Technology Partners

Mayank Jain

Co-Head of Technology, Shield Technology Partners

Join us for an exclusive roundtable discussion with CEOs from some of the largest MSPs in the world as they share exactly how they’re navigating the AI revolution. You’ll hear candid, boardroom-level insight into the real strategies, investments, and organizational changes they’re making right now to stay ahead, including:

Build vs. Buy: Where they’re building AI in-house and when they’re partnering
Org chart shakeups: Who’s in, who’s out, and what the “AI-era” team really looks like
Profit center or money pit: How to know if AI will boost your margins or bleed them dry
New client deliverables: How AI is reshaping service offerings
M&A in an AI world: What the “perfect” MSP looks like now

Session 2 of 3

People & Process GTM

Build Your Winning AI Blueprint

Wed, Sept 24 · 1:00–2:00 PM ET

Featured Speakers

Joel Carusone

SVP Data & AI, NinjaOne

John Harden

Director, Strategy & Technology Evangelism

Jimmy Hatzell

CEO, Hatz AI

The Session 1 roundtable showed you where the industry’s headed. Now it’s time to chart your own course. In this practical, hands-on session, we’ll take the big-picture insights from Session 1 and translate them into actionable steps for your business. Learn how to build the right foundation across people, process, and product go-to-market so you can move from strategic ideas to tactical impact.

Session 3 of 3

Use Cases Playbooks

Tactics, Use Cases & Takeaways

Wed, Oct 1 · 1:00–2:00 PM ET

Featured Speakers

Tom Lawrence

Community & Content Champion, CNWR

Ashley Cooper

COO, CyberDrain

You’ve seen the vision. You’ve built the blueprint. Now it’s time to put AI to work. In this fast-paced, tactical session, we’ll showcase real-world MSP AI implementations — what’s working, what’s not, and how to adapt these examples to your own business.